Innovativeness and its influence on growth and market extension in construction firms in the Andalusian region

作者: Juan A. Martínez-Román , Juan A. Tamayo , Javier Gamero

DOI: 10.1016/J.JENGTECMAN.2016.11.002

关键词: Construction industryInternationalizationIndustrial organizationStatistical hypothesis testingMarketingWork in processSample (statistics)Competitive advantageBusinessProduct innovationInnovation management

摘要: Abstract Innovation is playing an increasingly prominent role in competitive advantage. To explore innovation the construction industry, we have studied a sample of 113 Andalusian firms this sector, tackling two key issues. Firstly, address how innovate. A multiple linear regression model allows us to observe that internal factors contribute product innovation, whereas external knowledge sources are predominant process innovation. Secondly, statistical hypothesis testing validates positive impact on internationalization, and firm growth. Hence, helps boost competitiveness firms, making it beneficial during periods crisis.

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