Optimizing Location-Based Mobile Advertising Using Predictive Analytics
作者： Ginger Rosenkrans , Keli Myers
DOI: 10.1080/15252019.2018.1441080
关键词: Big data 、 Data science 、 Mobile location 、 Mobile advertising 、 Field research 、 Predictive analytics 、 Geolocation 、 Location-based advertising 、 Computer science
摘要: This exploratory field research examined the effectiveness of using predictive analytics to optimize mobile location-based ads by measuring click-through rates from small-radius “micro” geofenc...
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