Decency Means More than “Always Low Prices”: A Comparison of Costco to Wal-Mart's Sam's Club

作者: Wayne F. Cascio

DOI: 10.5465/AMP.2006.21903478

关键词: Core (game theory)MarketingCompetition (economics)AdvertisingClubHuman resource managementBusinessBusiness modelSupplier relationship managementCriticismEconomic impact analysisStrategy and ManagementBusiness and International Management

摘要: Executive Overview Wal-Mart's emphasis on “Always low prices. Always” has made it the largest retail operation in history. However, this unrelenting mission also created a way of doing business that draws substantial criticism regarding company's employment practices, relationships with suppliers, and impact local economies. This paper focuses company delivers prices to consumers, but fundamentally different than its competitor, Wal-Mart. That is warehouse-retailer Costco. In following sections we will begin by providing some background company, including history, model, ethical principles, core beliefs, values. Then consider typical Wall Street analysts' assessments approach, followed systematic comparison financial performance Costco Sam's Club, warehouse retailer part