Network Anatomy of Industrial Marketing and Purchasing of New Manufacturing Technologies
作者： Arch G. Woodside
DOI: 10.1108/08858629410066881
关键词: Engineering management 、 Electric power industry 、 Manufacturing 、 Business 、 Organizational change 、 Manufacturing technology 、 Industrial marketing 、 Marketing 、 Work (electrical) 、 Purchasing
摘要: Examines the central proposition that marketing‐purchasing of new industrial manufacturing technologies involves development (not necessarily a planned design) network relationships within and across enterprises. Presents results detailed case study on adoption by manufacturers technology, electric motor drives, to illustrate research new‐technology anatomy. The include additional evidence work Wim G. Biemans importance lateral in testing gaining approval for transforming an enterprise from old proven, better, technology.
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