Social shopping promotions from a social merchant's perspective
作者： In Lee , Kyoochun Lee
DOI: 10.1016/J.BUSHOR.2012.04.001
关键词: Perspective (graphical) 、 Social shopping 、 Promotion (rank) 、 Business 、 Customer lifetime value 、 Key factors 、 Marketing 、 Intermediary 、 Advertising 、 Health care
摘要: … Data regarding the eight social shopping promotion variables were compared using a t-test… promotion strategies across all variables except for length of promotion and social networking…
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