Behavioral Economics: eine neue Grundlage für die Verbraucherpolitik?

摘要: Consumer policy analysis and practice is largely embedded in the economic paradigm of neoclassical economics its more recent forms (institutional economics, information). However, there increasing evidence that consumers not only fail to make optimal choices because asymmetric information or suboptimal institutions, but even well-informed, numerate literate exhibit systematic departures from rational behavior - making use heuristics being subject biases. The homo oeconomicus a theoretical archetype found real life, though it basis for much demand-side regulation. By relying on experimental empirical research, behavioral may provide practical help developing policies designed affect consumer behavior. paper discusses potentials pitfalls be base effective policy. Efforts this direction undertaken by actors worldwide (OECD, Australia, Great Britain, German State Baden-Wurttemberg) are sketched.