Persuasion: Theory and Context

摘要: Reardon views persuasion as not only the means for selling goods or political parties -- something that one person group does to another. She also sees it an exchange, a way of defining our self identity, personal opinions and shared ideals. applies fresh sensitivity towards situational complexity in her study interpersonal, organizational, mass media persuasion. '...choose this volume class seminar on communication theory because is thoughtful useful explication polemic rules perspective communication, with particular reference persuasion...whether you choose another none at all, do miss choosing read it.' Quarterly Journal Speech, May 1982 '...Reardon's Persuasion outstanding, perhaps landmark contribution contemporary literature. Her rules-based theoretical model coherent, systematic, thoroughly exciting new direction research. I expect Reardon's ideas have significant impact thinking all serious scholars 1980s beyond.' The Public Opinion Quarterly, Vol 47, 1983