The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods
作者： Qing Zhai , Xinyu Cao , Patricia L. Mokhtarian , Feng Zhen
DOI: 10.1007/S11116-016-9683-9
关键词: Customer satisfaction 、 The Internet 、 Marketing 、 Clothing 、 Product type 、 Database transaction 、 Business 、 Information and Communications Technology 、 Advertising 、 Generalizability theory 、 Empirical research
摘要: … shopping process for two types of products: search goods … the choice of transaction channels, we further include shopping … and product trial cannot be performed while shopping at stores…
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sci-hub.se 参考文章(32)
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