作者: Jae-Soo Kim
DOI:
关键词: Food advertisements 、 Marketing 、 Korean culture 、 Food industry 、 Excellence 、 Promotion (rank) 、 Food service 、 Medicine 、 Asian food
摘要: The purpose of this study is to draw attention the distinction Korean food as well find ways universalize food. Not only does a big part representing culture itself, ingredients in are extremely nutritious. excellence has been verified through scientific studies over and over. Today, recognized widely by experts U.S. This also points out some hurdles universalizing First all, many people around world not aware positive aspects There have minimal efforts, if at make fusion be cuisine. lack research development industry help situation much. Lastly, limited knowledge actual working service sector regarding hinders going universal. Currently, quite favorable for enter its markets become American Americans' appetite continues change towards more healthy living leaning them naturally Asian For cuisine, follow recommendations given study: 1) must localized, cuisine; 2) standardize cooking method; 3) focus rice-centered trend food; 4) foster experts; and, 5) promotion strengthening advertisements while increasing development. It important during whole process, traditional discovered implemented overall program