On the Effects of Marketing, Media Relations, and Public Relations: Images, Agendas, and Relationships

摘要: “Image” is a term that arouses great passions and conflict among public relations practitioners scholars in the United States. Like my former teacher, Scott Cutlip — who many have called father of education States I always loathed term. never used “image” textbook, Managing Public Relations, unless put it quotation marks to suggest did not know what really means. For years, asked students use classes. Whenever Student would paper or exam, circled with comment, “Whatever means!”