La importancia de las prácticas sustentables en las organizaciones deportivas: Estudio sobre el Proyecto Eco Aficionado

摘要: With the worsening of environmental, economic and social issues in 1970s, United Nations initiated multilateral discussions, aiming to rethink development. Football, with an audience estimated at 250 million practitioners industry valued USD 500 billion has participation construction sustainable development strategic, as example you can cite project Eco Fan, Partnership held by football clubs Sao Paulo Federacao Paulista de Futebol, businesses, municipalities NGOs. Soon, goal this article is make a speech about fan frame it historical context development, business sustainability, its positioning importance industry, classify innovation disruptive present their results. The methodology was qualitative research through literature review. During execution project, ton recyclables collected, planted 16. 260 seedlings trees, collected 12. 220 clothes toys, 3 thousand tons food 35 products for distribution. Therefore we affirm relevance building principles society, promoting exercise citizenship, inclusion, environmental conservation income industry.