Young adults’ responses to product placement in movies and television shows
作者： Taejun (David) Lee , Yongjun Sung , Sejung Marina Choi
关键词: Contrast (statistics) 、 Psychology 、 Advertising 、 Young adult 、 Cognitive response 、 Product placement 、 Social psychology 、 Realism 、 Materialism
摘要: … adults’ attitudes towards product placement in films and television shows from two countries … countries perceive film product placement in a similar way but, with respect to television, …
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