Americans’ Choice of Domestic over Foreign Products

作者: Kent L. Granzin , Janeen E. Olsen

DOI: 10.1016/S0148-2963(97)00101-X

关键词: Survey data collectionPerceptionFeelingEthnocentrismEconomicsAdvertisingMarketingTheme (narrative)PatriotismHelping behavior

摘要: Increasing sales of imported products in the United States have cost the jobs of many American workers, leading labor unions and other industry groups to promote a “Buy …

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