Imagery, Affect, and Financial Judgment

摘要: Traditional theories of finance posit that the pricing securities in financial markets should be done according to quality their underlying technical fundamentals. However, research on has tended indicate factors other than fundamentals are often used by market participants gauge value securities. This phenomenon may quite prevalent for initial public offerings (IPOs), where lack a history. The imagery and affect associated with can powerful basis upon which judge worth. Advanced business students analysis course were asked evaluate number industry groups represented New York Stock Exchange terms set judgmental variables. After providing affective evaluations each group, judged likelihood they would invest companies industry. Imagery ratings highly correlate...