What Can A Service Logic Offer Marketing Theory

摘要: The goods-dominated marketing model has major shortcomings as a guiding theory. Its mix approach is mainly geared towards buying and does not include consumption an integral part of Although it during the process consuming goods services that value generated for customers foundation repeat purchasing customer relationships are laid, this left outside scope marketing. focus in service on product but interactions encounters. Consumption become holistic model. Other than standardized goods-based propositions can be better understood when taking servicebased approach. It concluded based logic special case applicable only certain contexts with products.