The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation

摘要: Purpose – The article aims to test how pricing strategy adaptation the foreign market mediates relationship between export assistance and annual performance improvement. It also consider effects of management international experience competition.Design/methodology/approach Structural equation modelling with WLS estimation is used direct indirect influences variables on short‐term performance.Findings Surprisingly, findings reveal that total improvement are non‐significant, because although has a positive impact performance, there negative through adaptation.Research limitations/implications These surprising results suggest future research required incorporate intervening among variables.Practical implications indicate bot...