The Burden of Being Special: Adding Clarity about Communicating to Researching and Serving Users, Special and Otherwise

摘要: The idea of adapting and designing services products to serve “special” needs either for the public good or commercial purposes is fundamentally an anchored in US history. At root, it a simple idea, albeit expressed widely varying vocabularies across disciplines professions. In parlance social work, education, librarianship, example, has been repeatedly advanced over years as well-meaning reaching out meet subpopulations not readily addressed by available service designs. sector, focused on market segmentation, dividing population into finer subgroups marketing services. One most recent labels these activities audience “niches” which identified “… certain definable segment with demographic characteristics that make attractive advertisers.” (Fejes Lennon, 2000, p. 37).