Reimagining Business History

摘要: Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global cultural contexts become critical. "Reimagining History" prods practitioners to take new approaches entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, long-term environmental consequences. During the past half century, American business became an unusually active rewarding field scholarship, partly because primacy postwar capital, at home abroad, rise consumer culture but also theoretical originality Alfred D. Chandler. In long given over banal histories biographies tycoons, Chandler took subject seriously enough ask about large patterns causes success. his students found richest material for theorizing course in companies their institutional structures cultures. Meantime, others smaller firms, those specializing batch work opposed mass-produced goods, far closer norm more telling. believe that time has come sweeping rethinking field, its materials, kinds questions should be asking. How can this develop age markets, growing information technology, diminishing resources? A transnational collaboration between two senior scholars, offers direction forty-four short, pithy essays.