Why the Information Explosion Can Be Bad for Data Mining, and How Data Fusion Provides a Way Out.

摘要: One may claim that the exponential growth in amount of data provides great opportunities for mining. Reality can be different though. In many real world applications, number sources over which this information is fragmented grows at an even faster rate, resulting barriers to widespread application mining and missed business opportunities. Let us illustrate paradox with a motivating example from database marketing. marketing, direct forms communication are becoming increasingly popular. Instead broadcasting single message all customers through traditional mass media such as television print, most promising potential receive personalized offers appropriate channels. So it becomes more important gather about consumption, attitudes, product propensity etc. individual level. Basic, company specific customer resides databases, but market survey depicting richer view only available small sample or disjoint set reference customers. Collecting whole source would certainly valuable usually very expensive proposition. The common alternative within