Using Twitter to communicate conservation science from a professional conference

摘要: Scientists are increasingly using Twitter as a tool for communicating science. can promote scholarly discussion, disseminate research rapidly, and extend diversify the scope of audiences reached. However, scientists also caution that if does not accurately convey science due to inherent brevity this media, misinformation could cascade quickly through social media. Data on whether effectively communicates conservation types user groups receiving these tweets lacking. To address knowledge gaps, we examined live tweeting means at 2013 International Congress Conservation Biology (ICCB). We quantified compared sending reading tweets. surveyed presenters determine their intended audiences, which with actual reached tweeting. asked how conveyed findings. 14 more professional audience categories relative those attending ICCB. often were presenters' audiences. Policy makers government non-governmental organizations rarely (0%, 4%, 6% audience, respectively), despite intent presenters. Plenary talks tweeted about 6.9 times than all other oral or poster presentations combined. Over half believed effective. Ineffective perceived vague missing main message. recommend who want be communicated broadly should provide Twitter-friendly summaries incorporate relevant hashtags usernames. Our results suggest used communicate speakers' findings diverse beyond conference walls.