Fighting online click-fraud using bluff ads

摘要: Online advertising is currently the richest source of revenue for many Internet giants. The increased number online businesses, specialized websites and modern profiling techniques have all contributed to an explosion income ad brokers from advertising. single biggest threat this growth, however, click-fraud. Trained botnets individuals are hired by click-fraud specialists in order maximize certain users ads they publish on their websites, or launch attack between competing businesses.In note we wish raise awareness networking research community potential areas within field. As example strategy, present Bluff ads; a class that join forces increase effort level spammers. either targeted ads, with irrelevant display text, highly relevant targeting information. They act as litmus test legitimacy individual clicking ads. Together standard threshold-based methods, fake help decrease levels.