Advertisements on the Internet: Ethics, Involvement and Product Type

摘要: The purpose of this study is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, ethic a matter fact accepting Internet publish? Second, preliminary insight advertising pleasant and objectionable products, which one more? Third, what kind involvement (rational or emotional) used more publish advertisements? In pursuing these goals, content 649 ads through 205 websites 751 138 weblogs was analyzed. Content analysis verify data. authors found that (1) all analyzed are belonged ethical no unethical advertisement at websites, (2) majority published "high product with rational appeal", (3) "objectionable ads" (%68) "pleasant (%32). This by analyzing 1400 gives managers solutions regarding domains.