Effect of brand preference upon consumers perceived taste of turkey meat.
作者： James C. Makens
DOI: 10.1037/H0022455
关键词: Texture (music) 、 Taste 、 Psychology 、 PsycINFO 、 Brand preference 、 Advertising
摘要: 2 experiments are reported concerning a wider possible application for taste tests in brand research. In 1 experiment panel of 150 compared the and texture identical samples turkey meat. other, 61 Ss unlike both were asked to match their comparisons with related commercial brands. Results indicated that well-known positively affected which experienced (PsycINFO Database Record (c) 2006 APA, all rights reserved)
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