From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review

摘要: The present article was written in order to provide a framework that assures better understanding regarding two different, but complementary terms: place marketing and branding. In emphasize their particularities, the work-paper have been approached main constituents, similarities differences existent between these concepts, origin traits. paper aims at facilitating readers branding process - by emphasizing its evolution, identifying explaining essential components role highlighting transition from within context of nation process.