Social media users’ share intention and subjective well-being: An empirical study based on WeChat

摘要: The rise of social media has gained increasing attention in recent years; however, few studies have focused on users’ specific behavior and subjective well-being. To fill this research gap, the purpose paper is to develop an integrated model investigate factors that affect user’s share intention relationship between well-being.,Structural equation used study. A field survey with 398 WeChat users conducted test hypotheses.,The empirical results show that: utilitarian value, hedonic user satisfaction information source credibility are important affecting intention; positively affects well-being; moderating effects relative significance moderates value demographic characteristics differences actually exist intention.,First, authors clear from perspective customer-perceived value. deepen our understanding about intention. Second, focus effect well-being found one aspects More importantly, tested characteristic intention, which previously received limited attention.