A proposal for more efficient travel behaviour change interventions

摘要: Travel behaviour change (TBC) calls for a market-oriented approach to target people's mentalities and lifestyles make invested resources efficient. Attitudinal segmentation enables focusing on attitudes that may lead behavioural change. A sound theoretical background is provided by the Theory of Planned Behaviour well-conceived interventions can be based insights social psychology marketing. In this framework, comprehensive effort was undertaken in response deficit detailed initiatives recording. Focusing environment physical activity, travellersl typology extracted addressed with specific intervention scheme fed literature review. The experimental design adopted dealt 37 participants two groups (intervention control), using pre post measurement. raised problem awareness, other means use activity uptake. This paper aims present methodological steps TBC scheme, proving efficiency evidence giving pace broader implementation.