Perspectives on Strategy: The Real Story behind Honda's Success:

摘要: At face value," strategy" is an innocent noun. Webster defines it as the large-scale planningand direction of operations. In the business context, it pertains to a process by which a finn searches and analyzes its environment and resources in order to 1) select opportunities defined in terms of markets to be served and products to serve them, and 2) makes discrete decisions to invest resources in order to achieve identified objectives. 1 But for a vast and influential population of executives, planners, academics, and consultants …