Uso de paneles de consumidores en estudios observacionales de salud pública

作者: Nuria Matilla-Santander , Marcela Fu , Montse Ballbè , Cristina Lidón-Moyano , Juan Carlos Martín-Sánchez

DOI: 10.1016/J.GACETA.2017.03.011

关键词: Welfare economicsMarket researchConsumer panelsShort durationRepresentativeness heuristicSample (statistics)Business

摘要: Consumer panels are a market research method useful for gathering information about low-frequency or difficult-access customers. The objective of this field-note is to explain our experience using in cross-sectional public health study on the use electronic cigarettes. After taking into account other non-probabilistic sampling techniques obtain huge sample electronic-cigarette users (n=600), end we decided consumer (recruiters) because relative short duration field work and high representativeness sample.

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