Marketing decision making: Concepts and strategy
作者： David W. Cravens , Robert B. Woodruff , Gerald E. Hills
DOI:
关键词: Marketing research 、 Marketing 、 Marketing and artificial intelligence 、 Business 、 R-CAST 、 Decision engineering 、 Business decision mapping 、 Knowledge management 、 Marketing management 、 Marketing strategy
摘要:
amazon.com
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