Tourist Innovation in Air Travel

作者: Wei Wang , Shu T. Cole , Joseph S. Chen

DOI: 10.1177/0047287516686724

关键词: AdaptabilityTourismAir travelService innovationOptimal distinctiveness theoryConfirmatory factor analysisScale developmentMarketingPhenomenonSociology

摘要: … seeking and desires fulfillment in relation to these new media services. Recognizing the relevance of this issue in light of increased travel trends worldwide, this study aims to explore …

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