Communication Behaviors as Mediators: Examining Links Between Political Orientation, Political Communication, and Political Participation

摘要: This study reveals the mediation process of mass and interpersonal communication between antecedent political orientation variables outcome response variable participation. It provides insight into direct indirect effects on behavior using an advanced social cognitive approach. The explores interrelations among orientations, behaviors, participation theoretical framework Orientation 1–Stimulus–Orientation 2–Response model (Markus & Zajonc, 1985; McLeod, Kosicki, 2002). A structural equation was built supported by 2004 American National Election Survey data. After controlling for demographic variables, both interest need cognition had media use, whereas to evaluate discussion. These results suggest that evalua...