Feasibility and Cost of Using Instagram to Recruit Adolescents to a Remote Intervention.

摘要: PURPOSE The purpose of this study was to describe the feasibility, cost-effectiveness, and generalizability a strategy for recruiting adolescents into research studies through social media. METHODS We designed tested six Instagram advertisements (ads) with combination campaign objectives (Traffic vs. Reach) types placement (Story Feed). goal obtain remote assent screen larger behavioral intervention study. eligibility criteria screening were being aged 13-17 years, residing in United States, English-speaking. past year cybervictimization smartphone ownership. A target sample 80 participants, randomly assigned control or group followed up 16 weeks. Recruitment rates cost-per-enrolled participant different advertising strategies, demographics, retention examined using descriptive statistics. RESULTS ads run over 907.5 hours, generating 1,069,747 impressions, 2,051 click-throughs, 663 completed surveys. Of 493 eligible 24.4% assented participate, 69.4% enrollment, 4.8% dropped/withdrew after randomization. Average costs $52/participant; lowest-cost campaign + Feed ad placement) $19/enrolled participant. largely white (81.3%), non-Hispanic (87.5%), female (77.5%) an average age 15.33 years. Nearly half participants identified as lesbian, gay, bisexual. More than 96% retained at 16-week follow-up. CONCLUSIONS can be feasible cost-effective way recruit This method may ideal hard-to-reach audiences.