Markets, Distribution and Value Chains in Small-Scale Fisheries: A Special Focus on Europe

摘要: Several factors affect the ability of small-scale fishers to secure their livelihoods. Particularly relevant is capacity sell fish, receive remunerative prices, and add value catches. In general, catches from fisheries have a superior quality freshness, but this does not always lead better prices or higher demand. Too often, local fishing are sufficiently differentiated in market those coming imports, larger scale fisheries, aquaculture, even furtive fishing. This chapter focuses on strategies adopted by improve penetration These must embrace wide range actors issues. There also need know whether resources available can cope with demand, what ways consumers’ preferences could be refocused other marine species make more efficient use potential resources. requires contribution variety scientists, ranging fields natural sciences economics marketing, social playing an important role. Consequently, transdisciplinary research area needed order optimize income families it easier for consumers access locally caught fish. will provide practical example illustrate innovation marketing being developed Tenerife (Spain). involve collaborations between government, industry produce innovative branding initiative.