The new customer relationship management tool – product elimination?

摘要: The creation of long-term customer purchasing relationships depends upon continually aligning products to customer's needs, fulfilling their expectations, building/sustaining trust, and facilitating satisfaction. Product elimination can potentially destroy these. In financial services the ownership product remains shared between organisation. To fully eliminate a requires that it is removed from customers, which may drive them seek alternative suppliers. management challenge how manage customers through an action whilst strengthening relationship with organisation, if desired. Financial service fundamentally about managing out one into another, or Elimination can, by choice strategy, be used improve offerings has, encourage exit This provides basis for using as cust...