Consumer preferences for additional ethical attributes of organic food.

摘要: This paper examines the relevance of additional ethical attributes organic food for consumers’ purchase decisions. By means an Information-Display-Matrix (IDM) and accompanying consumer survey, information acquisition behaviour consumers regarding seven product price was investigated in five European countries. The attributes, ‘animal welfare’, ‘regional production’ ‘fair prices to farmers’ turned out be most important. results also show that vast majority willing pay higher products with attributes. Contrasting those from direct inquiry by a ‘single source approach’ revealed considerable differences between both methods, particularly preferences relative some may serve as evidence external validity IDM respect social desirability bias.