ways of Seeing ireland's green: From Ban to the Branding of a nation
作者： Helena Wulff
DOI: 10.2752/174589313X13589681980858
关键词: Diaspora 、 Social anthropology 、 Politics 、 Colonialism 、 Independence 、 Nation branding 、 Media studies 、 Visual arts 、 Sociology 、 National identity 、 Irish
摘要: Ireland has long been identified as the Green Isle. Drawing on extensive ethnographic research, this article explores color green in terms of visualization and marketing relation to dress tourist design. The focus different ways seeing Ireland's reveals an identity marker, highly charged politically culturally. Starting out a political statement Irish identity, became marker outsiders signaling Irishness. ban “the wearing green” during British colonialism reinforced significance Ireland. was Republican revolutionary organization, national before independent nation 1922. Now remains indicator outsiders' visual construction St Patrick's Day, day, is continued celebration independence fueled by legacy ban, not only but among diaspora communities across globe. signature branding destination.
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