A Retailer Perspective of E-commerce Brand Management

摘要: E-commerce offers opportunities in the form of a complex set directions that many traditional, ‘bricks and mortar’ retailers are unsure of. Bombarded by myriad new words techno jargon, it can be an intimidating experience. In this context, who embrace challenge able to cultivate e-commerce platform flourish. However, is not straightforward—and business owners managers often left scratching their heads at exactly what they should focusing on. The path successful eBusiness fraught with barriers, causing avoidance aversion—but those businesses exploit bear fruit efforts. This particularly seen likes eBay, Google Microsoft as well countless others.