The fashion behind the Location

作者: M. Don

DOI:

关键词: BusinessCultural economicsViewpointsMarketingDecision-makingQuality (business)Urban economicsEconomic impact analysisCreative industriesComparative research

摘要: The main focus of studies in the field urban economics is economic impact culture. intention these to measure influence culture on local economy. These show a lot methodological difficulties and their conclusions are therefore not always providing us with more insight this However all cultural activity still has prove its contribution welfare, think for example creative industries organizations. organizations important development region, simply because they produce services create jobs. This thesis contributes knowledge about location decision making process We look at factors weigh choosing right organization. focuses one specific case, fashion designers city Arnhem. In order find out what designers, three sets have been formulated. factors, designed by Kappers (2009), rationale different viewpoints. conventional, treat an organization individually, objective lower costs improving margins. second group approaches as part cluster, points benefits that cooperation can bring. positive externalities both be non-economic. final Quality Place also region around organization; people, activities possibilities live life. form bases research. By handing questionnaire Arnhem, could draw some Arnhem designers. results concluded clustering rated most among Arnhem. They significantly over conventional almost factors. research shows very type industry. So even though better understanding pattern organizations, comparative should conducted.

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