Interactive marketing system
作者： Glen David Smith
DOI:
关键词: Interactive marketing 、 Advertising 、 Telephone number 、 Computer science 、 World Wide Web 、 Acknowledgement 、 Direct response 、 Word (computer architecture) 、 Text message
摘要: An interactive direct response system combines the use of short text message systems transmitted via GSM-SMS enabled cell phones with a database and website to enable advertisers view in real time customer responses campaign. Customers are invited respond defined advertisement on for example billboard by responding single telephone number associated sending linked that particular advertisement, i.e. word. A computer receives analysis sends an acknowledgement customer.
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