Green spirit: consumer empathies for green apparel
作者： Kirsten Cowan , Tammy Kinley
DOI: 10.1111/IJCS.12125
关键词: Marketing 、 Clothing 、 Environmentally friendly 、 Advertising 、 Theory of planned behavior 、 Environmental impact assessment 、 Business 、 Normative social influence 、 Willingness to pay 、 Sustainability 、 Purchasing
摘要: The fashion industry has not fully addressed the movement towards sustainability head-on. purpose of this study was to identify factors influencing environmentally friendly apparel purchase intentions using theory planned behaviour as a guide. In case, environmental knowledge, concern and attitudes make up attitude component. addition social pressure, we suggest guilt also makes dimension normative influence. Furthermore, extends behaviour's idea perceived behavioural control beyond previous convenience, taking into account willingness pay. Data were collected from 220 American adults via an online consumer panel. results show that individual attitudes, pressure behave in manner, guilt, impact, past purchases, accessibility cost all impact intentions. purchasing are strongest indicators future behaviour. Managerial implications discussed.
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