作者: Jarita Bt Duasa , Rafia Afroz , Rulia Akhtar , Ataur Rahman , Muhammad Mehedi Masud
DOI:
关键词: Greenhouse gas 、 Environmentally friendly 、 Marketing 、 Production (economics) 、 Automotive industry 、 Quality (business) 、 Engineering 、 Green vehicle 、 Global issue 、 Consumption (economics) 、 Advertising
摘要: It is noticeable that environmental problems are now becoming global issue. Automotive industries one of the major contributors to problems. Harmful gases released and waste automobile polluted quality air damaging environment. Because excessive consumption fossil fuels leads greenhouse emission causing various Since Malaysia's automotive production increasing rapidly compared other Asian countries. Therefore, there a pressing need examine Malaysian vehicle users' level intention, factors influence buy barriers for green technology. Hence, aim this research paper investigate influencing obstacles purchase car in Malaysia. The findings study indicate significant relationship between age group, education attitudes towards EVs. also revealed intention demographic variables such as gender. results from can be used provide important insights policy- makers developing programs or projects increase consumers' awareness, removing focus on influential having environment friendly