The determinants of web page viewing behavior: an eye-tracking study
作者： Bing Pan , Helene A. Hembrooke , Geri K. Gay , Laura A. Granka , Matthew K. Feusner
关键词: Web navigation 、 Web mapping 、 Human–computer interaction 、 Web analytics 、 Computer science 、 Page view 、 Web design 、 Web development 、 World Wide Web 、 Static web page 、 Web page
摘要: The World Wide Web has become a ubiquitous information source and communication channel. With such an extensive user population, it is imperative to understand how web users view different pages. Based on eye tracking study of 30 subjects 22 pages from 11 popular sites, this research intends explore the determinants ocular behavior single page: whether determined by individual differences subjects, types order being viewed, or task at hand. results indicate that gender viewing page, interaction between page site type influences online behavior. Task instruction did not significantly affect Scanpath analysis revealed complexity design degree scanpath variation among same page. contributions limitations research, future directions are discussed.
acm.org
elsevier.com
sci-hub.se 参考文章(23)
Eileen Kowler, Eye movements and their role in visual and cognitive processes Elsevier , Sole distributors for the U.S.A. and Canada, Elsevier Science Publishers Co.. ,(1990)
Ramon C. Littell, SAS System for Mixed Models ,(1996)
Vicki L. O'Day, Robin Jeffries, Orienteering in an information landscape: how information seekers get from here to there human factors in computing systems. pp. 438- 445 ,(1993) , 10.1145/169059.169365
Ingrid Hsieh-Yee, Research on Web Search Behavior. Library & Information Science Research. ,vol. 23, pp. 167- 185 ,(2001) , 10.1016/S0740-8188(01)00069-X
Joseph H. Goldberg, Mark J. Stimson, Marion Lewenstein, Neil Scott, Anna M. Wichansky, Eye tracking in web search tasks Proceedings of the symposium on Eye tracking research & applications - ETRA '02. pp. 51- 58 ,(2002) , 10.1145/507072.507082
John M. Henderson, Phillip A., Jr. Weeks, Andrew Hollingworth, The effects of semantic consistency on eye movements during complex scene viewing Journal of Experimental Psychology: Human Perception and Performance. ,vol. 25, pp. 210- 228 ,(1999) , 10.1037/0096-1523.25.1.210
Geoffrey R. Loftus, Norman H. Mackworth, Cognitive determinants of fixation location during picture viewing. Journal of Experimental Psychology: Human Perception and Performance. ,vol. 4, pp. 565- 572 ,(1978) , 10.1037//0096-1523.4.4.565
Mary M. Hayhoe, Dana H. Ballard, Jochen Triesch, Hiroyuki Shinoda, Pilar Aivar, Brian Sullivan, Vision in natural and virtual environments Proceedings of the symposium on Eye tracking research & applications - ETRA '02. pp. 7- 13 ,(2002) , 10.1145/507072.507074
Geri Gay, Michael Stefanone, Michael Grace-Martin, Helene Hembrooke, The Effects of Wireless Computing in Collaborative Learning Environments International Journal of Human-computer Interaction. ,vol. 13, pp. 257- 276 ,(2001) , 10.1207/S15327590IJHC1302_10
Jeff B. Pelz, Roxanne Canosa, Jason Babcock, Extended tasks elicit complex eye movement patterns Proceedings of the symposium on Eye tracking research & applications - ETRA '00. pp. 37- 43 ,(2000) , 10.1145/355017.355023