Public relations roles empirically verified among public relations practitioners in Africa

摘要: There is a lack of knowledge and understanding the practice public relations (PR) in Africa, which prohibits continent to fulfil its responsibility towards global PR society as well other developing countries. Based on findings master's dissertation in this article focuses one concepts that were measured, namely roles. The discusses current literature field roles research describes empirical verification two Africa. Although three strategist, manager technician only emerged during factor analysis: role strategist (Factor 1), combined technician/manager 2). data was collected by means self-administered electronic questionnaire. Data analysis consisted both Exploratory Factor Analysis (EFA) Common (CFA) where underlying dimensions extracted, indicating items used define the