Adoption barriers and resistance to sustainable solutions in the automotive sector

摘要: Abstract Development of alternative fuels and engines in the automotive sector is a requirement for building sustainable energy policy. However, private consumers' acceptance technological alternatives to internal combustion still minimal. This study has two objectives. Based on theoretical empirical findings, this examines risk-related adoption barriers their impact upon innovation resistance solutions sector. In next step, cluster analysis leads various groups drivers with reference risk dimensions as perceived by consumers context possible purchase an NGV. The paper concludes research managerial implications opportunities address overcome individual consumer's resistance.