Consumer Consumption and Advertising Through Sport

摘要: The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand exposure. Many organizations have recognized this potential vehicle for accomplishing many their marketing-related objectives. In turn, has resulted in significant growth the industry, particular consumption both online offline. purpose research—using NCAA Men’s Basketball Tournament sample—was to identify how advertisements contained within television broadcasts contribute consumer culture consumption. Content analysis was used specific tactics related materialism, maximization, regret, social comparison, anti-materialism 144 unique broadcasts. Findings include prevalence maximization tactics, correlation between length ad and...