Embedding advertisements in syndicated content

摘要: Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format an automated manner is described. Syndicated material corresponding to news feed, search results or web logs, are combined with the output of ad server. An server used provide keyword content based ads. The incorporated directly syndicated individual becoming items within particular channel feed. resulting feed including supplied end user, as set requested log. Embedding feeds and/or user response embedded be tracked for billing. targeting and insertion process allows kept current timely while original may considerably older.