Prioritisation of success factors to sustain buyer-supplier dyadic relationship and its impact on business performance

摘要: The study elucidates critical success factors to sustain dyadic relationship between buyers and suppliers of Indian pharmaceutical industry its influence on business performance. were identified based social exchange, transaction cost, marketing theories an extensive literature review, though such relevant sector is scanty. Data was collected through a questionnaire survey related information from several industries. Statistical analyses like regressions, one-way ANOVA, post hoc, applied analyse the data. Analytic hierarchical process validate prioritisation obtained statistical analysis. authors analysed impact performance both buyers' suppliers' perspective. deliberates in macro-ergonomic approach formulating healthier buyer-supplier for better supply chain enhanced strategic procurement.