Differential effects of product and service innovations on the financial performance of industrial firms

摘要: Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes financial performance consequences product service innovations. The analysis confirms a positive impact innovations on both revenue profitability growth, whereas an average company remains unaffected by its innovation activities, pointing to managing costs A moderation provides finer grained view: Isolating mechanisms, such as complexity market offerings barriers, disrupt link between growth for types. Specifically, they make more profitable but have detrimental effects profitability. Factors that hinder success with actually provide effective safeguards