The Impacts of Cultural Values on Bilateral International Tourism Flows

摘要: This study explores the impacts of cultural values on international tourism flows. A gravity model for bilateral flows was tested with data involving 81 original countries and 32 destination countries. The external validity examined by testing several sub-models each destination. results show that tourists tend to flow from lower power distance higher countries; a level individualism, degree masculinity, relaxed attitudes new things, pragmatic approaches have more outbound inbound travel. Among control variables, has strong negative impact, population GDP per capita in positive impacts, moderate calendar year minor impact