Developing leveraging strategies for pre-Games training for mega-events in non-host cities

作者: Sheranne Fairley , Donna M. Kelly

DOI: 10.1108/MIP-01-2017-0011

关键词: BusinessStrategic planningMarketingLocal communityCommunity engagementGovernmentTourismLeverage (negotiation)ReputationResource (project management)

摘要: The purpose of this paper is to explore how non-host cities strategically plan leverage pre-Games training for the 2018 Gold Coast Commonwealth Games maximize benefits city.,Eight semi-structured interviews were conducted with key tourism and government stakeholders involved in developing leveraging strategies a city. Interviews little over 18 months before Games.,A model strategic planning presented. Pre-Games was positioned as leverageable resource. city well host given its existing sport focus facilities proximity similar climate. Opportunities, objectives, means, considerations constantly developed. targeted teams use make most value well-known athletes, while being cautious overcrowding. had be secured devised achieve other opportunities objectives. Short-term included generating through visiting entourages integrating into local community education programming. Long-term building destination’s capacity reputation place elite camps tourism.,Understanding develop can inform those responsible implementing lead maximizing or region.,Limited research has examined process used tactics mega-events. This study provides insight increase short- long-term by training.

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